Woman of words
I write and edit during the bulk of my daylight hours, and occasionally into the night, for business and pleasure. I've spend decades writing health education articles, health tips for general audiences, ads, marketing emails, white papers, and more. Below you'll find the most recent marketing content I have written — a few of my favorite lines for B2C email, social ads, HTML5 banners. You'll also find a few B2B blogs.
Another social post line I love:
For Chef José Andrés, collaboration is always on the menu when giving design feedback.
And now, some storyboards.
You'll find a POV I ghost wrote on 6 Strategies to Improve ED Nurse Wellness here:
https://mednition.com/6-strategies-for-improving-ed-nurse-wellness/
And, finally, here is a PDF of some magazine ads, followed by some B2B blog samples.
The HAL Advice to Save Your Population
April 13, 2018
When it comes to workplace wellness, HAL was right.
In the classic film 2001: A Space Odyssey, HAL tells the last living crew member of the Discovery 1 spaceship: “Look Dave, I can see you're really upset about this. I honestly think you ought to sit down calmly, take a stress pill, and think things over.”
Amazon Partnership Takes Aim at Healthcare Costs
March 05, 2018
Just 18 months ago, Quartz Media described Amazon as a “titan of e-commerce, logistics, payments, hardware, data storage, and media,” and added, “It dabbles in plenty more industries.” On January 30, 2018, we learned of yet another industry to be disrupted by Amazon: health care.
Disney-Inspired Solutions for Better Health Care
February 23, 2018
Ever wonder how we’re going to improve health care? It’s not exactly the cheeriest subject to discuss when chronic illnesses such as heart disease, stroke, diabetes, and cancer are among the leading causes of death. But maybe a trip to the “Happiest Place on Earth” can help.
Will the CVS Health Merger Change Healthcare Delivery?
January 12, 2018
By now you’ve probably heard of CVS Health making the move to buy Aetna for an estimated $69 million.
There’s a lot of buzz surrounding the merger and unanswered questions about how it could impact the healthcare industry. But here’s how CVS Health President Larry J. Merlo sees it: